Managed Electronics Repair Service Revolutionizes Product Support Supply Chain
Christie Digital is a world-class enterprise committed to providing display technology solutions for a variety of industries and applications. This global, visual, audio and collaboration powerhouse aims to spread a culture of shared visual experiences by providing digital strategy, design, production, integration and management services for their display technology.
Dealing with a need to either make a significant capital investment in new model equipment while experiencing a reduced service workforce, Christie Digital identified the need to add additional product support from a third-party partner. An overwhelming need for out of warranty product repair and remanufacturing arose in order to avoid the crippling costs of replacement equipment and customer down time.
What started with a need to repair an LCD component for Christie's movie servers, Christie quickly realized that AER was the perfect fit to handle their entire remanufacturing and reverse logistics program. In-house repair efforts were not only out of the Christie Digital’s scope of competencies, but a drain on resources and cash. An outside service center became the focus of a new approach for the massive electronics organization. From this new perspective emerged a partnership that began with testing, programming and software updates for state of the art theater servers. This newly forged alliance with AER Technologies, evolved into a comprehensive third party repair and distribution program for brand name servers, power supplies, LCD screens, personal computers, custom automation equipment and printed circuit boards. Under significant time constraints, AER Technologies quickly evaluated Christie Digital’s needs before devising and implementing repair procedures for each product line, leading to a drastic increase in useful equipment life.
As a result of working with AER, the Christie Digital’s service model effectively shifted from procurement of factory new replacement product, to support of existing goods that are either out of warranty or no longer serviced by the OEM. Logistical efficiencies including drop shipping of remanufactured replacement products to large cinema customers nationwide resulted in quicker turnaround times and increased customer satisfaction.
Christie Digital realized a 98% cost savings by remanufacturing their product when compared to buying new.